Technology is making things easier in all departments and professions. Cinema is no exclusion for it. Before theatres were using film roles to screen movies. Currently, it is digital platform which is widely used across the world to run movies in cinema halls. The prints can go up to any number to maximize the screen count. Also nowadays the opening weekend for a film plays a key role, more number of screens gives a superior advantage. In India, three digital cinema distribution networks are used namely ‘Qube’, ‘UFO’ and ‘Pro V’. Each theatre use their own comfortable network among the mentioned three. But the producers are suffering from the rates which these digital network companies charge to make a print of a movie. It has really been a hard time for the investors with problems from various sides, and this one falls as a big blow. Talks went on for months between the digital network officials and film production council members. But unfortunately they were of no use. So in order to regulate the rates and sort this important issue, entire South Indian Cinema such as Tamil, Telugu, Malayalam & Kannada will not be having any new releases from Tomorrow (March 1st) onward. Theatres will operating as usual with currently running films, new English and other Indian language movies. Hope all the problems gets sorted out soon and we get to see a healthy cinema industry in the near future.